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Case Studies

Sol Mates

2025

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Game: Sol Mates

Developer: Daruma Games

Publisher: Daruma Games 

Release Date: TBD

Platform: Steam


Services

  • Strategy and Positioning

  • Steam Optimization

  • Event and digital showcase outreach 

  • Creator Outreach

  • Social Media Management

  • Community Management

Overview

Sol Mates is a chaotic co-op space adventure where players work together (and occasionally against each other) to survive unpredictable missions across the galaxy. I partnered with Daruma Games to help shape the game’s marketing foundation, build visibility from announcement through demo launch, and support the team through key milestones, events, and showcases. 

 

Goals

  • Develop a clear and flexible Go-To-Market strategy

  • Position Sol Mates clearly within the co-op space (pun intended)

  • Build and optimize the Steam page while supporting sustained wishlist growth

  • Support the demo launch, IRL events, and digital showcases

  • Provide ongoing social media and community support across key platforms

 

Scope of Work

  • Set up, wrote, and optimized the game’s Steam page

  • Defined the game’s positioning, messaging, and tone

  • Built a flexible marketing roadmap that adapted to real development timelines

  • Connected the team with a trailer editor and key art artist, and led development of the trailer, key art, and logo

  • Conducted a SWOT analysis to inform marketing and strategic decisions

  • Set up and supported Discord and all social media platforms, providing weekly content planning and platform-specific posting

  • Focused on short-form, shareable content highlighting chaos, teamwork, and humor

  • Designed and launched the team’s website

  • Created and maintained a comprehensive press kit, including trailers, screenshots, and key information

  • Supported press and creator outreach in collaboration with external PR partners

  • Submitted the game to IRL events and digital showcases

  • Led IRL events with booth design, event assets, and scheduling

  • Assisted with Reddit ad campaigns and paid creator campaigns

 

Results

13,500+ Steam wishlists and growing

Consistent presence across showcases and events

A solid marketing foundation the team can continue to build on through 2026 

 

Takeaway

This project highlights my approach to indie marketing: hands-on, flexible, and tailored to the game and the team behind it. Rather than relying on one-off beats, we focused on building a strong foundation, making smart creative connections, and showing up consistently where the right players were already looking.

Letter Lost

2025

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Game: Letter Lost

Genre: Narrative-driven / story-focused experience

Platform: PC / Steam

Developer: FlatNine Games

Publisher: FlateNine Games

Release Date: TBD


Services

  • Strategy and Positioning

  • Steam Optimization

  • Press Outreach

Overview

Letter Lost is a story-driven game that places you alone in the Kharnym Isle post office, carrying out mundane daily tasks as the routine slowly gives way to buried secrets and the unsettling realization that this may be the only job you’ll ever have… unless you can escape. I worked with the team to support the game’s marketing and positioning, focusing on clarity, tone, and helping the game reach players who value narrative-first experiences.

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Goals

  • Create a clear and flexible Go-To-Market plan 

  • Position Letter Lost effectively within the narrative indie space

  • Clarify the game’s message and tone across all player-facing touchpoints

  • Support a strong demo announcement and lay groundwork for launch visibility

  • Improve Steam page clarity, discoverability, and overall first impression

​

Scope of Work

  • Developed a comprehensive Go-To-Market strategy with flexible timeline options tailored to the development schedule

  • Conducted a SWOT analysis

  • Provided a Competitive Analysis of comparable titles and pricing context

  • Defined key marketing beats and outlined where and how they should be communicated

  • Planned and executed press outreach strategy, including writing the demo announcement press release and preparing the release announcement

  • Managed key distribution to support press coverage

  • Rewrote and optimized the Steam page, including store copy, tags, and recommendations for additional visual assets to strengthen presentation

​

Results

7.5k wishlists - and counting! Stay tuned for updated results after the 1.0 release

2k+ demo downloads with an average of 38min playtime

Clear, cohesive positioning within the narrative indie space

Marketing that respects the game’s emotional tone

A strong foundation for connecting with the right audience

 

Takeaway

This project reinforced the value of meeting a game where it is. By prioritizing clarity, tone, and audience fit, Letter Lost was positioned to reach players who appreciate narrative-first experiences, laying a strong foundation for demo success and long-term visibility.

PancitoMerge

2025

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Game: PancitoMerge

Genre: Cozy merge puzzle game

Platform: PC / Steam

Developer: Fáyer

Publisher: Fáyer

Release Date: Dec. 9, 2025


Overview

PancitoMerge is a cozy merge game inspired by Mexican culture, blending familiar merge puzzle mechanics with a warm cultural identity. I was contracted through HeyBud to support the game’s marketing and visibility, helping position it clearly within the cozy puzzle space while highlighting what makes the game unique.

Services Provided:

  • Strategy and Positioning

  • Steam Optimization

  • Press Outreach

 

Goals

  • Clearly position PancitoMerge within the cozy / casual puzzle space

  • Make a strong first impression for players browsing cozy and casual games on Steam

  • Clearly communicate the core gameplay loop at a glance

  • Highlight its theme and cultural identity 

  • Introduce PancitoMerge to press outlets aligned with cozy, casual, and puzzle themed games

 

Scope of Work

  • Defined the game’s core messaging and target audience

  • Identified comparable titles to inform positioning and player expectations

  • Wrote and refined store copy to be clear, friendly, and player-focused

  • Reviewed tags and store positioning to improve discoverability within the cozy puzzle space

  • Identified and contacted press outlets aligned with the game’s audience and led press outreach through strategic planning, handcrafted press releases, and key distribution
     

Results

  • Launched at 10k wishlists and appeared in the Popular Upcoming category on Steam

  • 78+ Very Positive Steam Reviews

  • 18 Press Articles including IGN, The Escapist & Six One Indie 

  • Clear, cohesive positioning within the cozy puzzle space

  • Marketing that highlighted cultural flavor 

  • A strong foundation for ongoing visibility and player discovery

​

Takeaway

PancitoMerge is a great example of how thoughtful marketing can support a game’s identity rather than overshadow it. By focusing on tone, clarity, and warmth, the game was able to reach players looking for something cozy, comforting, and a little bit delicious.

Valley Peaks

(Nerdershewrote LLC contracted via Those Awesome Guys to lead marketing)

2024

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Game: Valley Peaks

Genre: Cozy first-person platformer

Platform: PC / Steam

Developer: Tub Club

Publisher: Those Awesome Guys

Release Date: July 24, 2024


Services

  • Strategy and Positioning

  • Steam Optimization

  • Event and digital showcase outreach 

  • Creator Outreach

  • Social Media Management

  • Community Management

  • Post Launch Support

Overview

Valley Peaks is a cozy first-person climbing game about scaling mountains, helping townsfolk, and enjoying the view along the way. I worked with the team to support the game’s marketing and visibility during key moments, helping shape how the game was positioned, talked about, and shared with players online.

 

Goals

  • Support the launch and ongoing visibility of Valley Peaks within the cozy indie space

  • Build awareness and community engagement around the game’s charm and tone

  • Create marketing moments that felt playful, authentic, and aligned with the game’s world

  • Encourage player interest and participation through creative campaigns

​

Scope of Work

  • Developed and supported marketing strategy and planning around key beats and community moments

  • Helped shape messaging and promotional framing to reflect the game’s cozy, adventurous tone

  • Planned and executed community-focused campaigns, including themed giveaways to drive engagement

  • Wrote and setup Steam page and published Steam News updates to communicate announcements and updates

  • Supported social and community-facing communication to maintain interest post-launch

​

Results

Launched with 23k+ wishlists

Gained 152 Very Positive Reviews on Steam

Strong community engagement around playful campaigns and giveaways

Positive reception from players who connected with the game’s charm and pacing

Increased community engagement through interactive and themed campaigns
Clear, consistent messaging that reinforced the game’s identity
 

Takeaway

Valley Peaks highlights the value of leaning into a game’s personality rather than forcing traditional hype. By focusing on community-driven moments and playful, thoughtful marketing, I helped reinforce the game’s charm and build meaningful engagement with players who were excited to explore its world.

Yellow Taxi Goes Vroom

2024

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Game: Yellow Taxi Goes Vroom

Genre: Retro 3D Platformer

Developer: Panik Arcade

Publisher: Those Awesome Guys

Platform: PC / Steam

Release Date: April 9, 2024


Services

  • Strategy and Positioning

  • Steam Optimization

  • Event and digital showcase outreach 

  • Creator Outreach

  • Social Media Management

  • Community Management

  • Post Launch Support

Goals

  • Reframe the game’s messaging to reach a broader and more aligned audience

  • Build awareness among fans of retro platformers, collectathons, and the speedrunning community

  • Drive wishlist growth and visibility on Steam ahead of launch

  • Highlight the game’s standout movement and mechanics to differentiate it from similar platformers

  • Support a strong launch with positive player reception and reviews

  • Sustain post-launch engagement and long-tail sales

 

Scope of Work

  • Restructured and designed the Steam page and optimized tags

  • Led bespoke creator outreach and managed key distribution to reach platformer and speedrunning audiences

  • Helped reposition the game’s messaging to better reflect its strengths and appeal

  • Led digital event applications and participation

  • Developed unique social media campaigns to increase social engagement and wishlist growth

  • Supported post-launch marketing beats, including new game modes, merchandise, Steam discounts, and bundle participation

  • Assisted with ongoing visibility efforts to maintain engagement beyond launch

 

Results

  • Launched with 24,000+ wishlists

  • Earned 1,373 Overwhelmingly Positive Steam reviews

  • Built a highly engaged player community, with feedback praising the game’s movement, level design, and retro-inspired style

  • Generated enthusiastic community discussion, including active and positive Reddit threads

 

Takeaway

Yellow Taxi Goes Vroom demonstrates how the right positioning and targeted creator outreach can reshape perception and unlock a new audience. By leaning into the game’s unique mechanics retro charm, I helped it stand out in a crowded platformer space and build lasting momentum beyond launch.

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